THE most important rule: beautiful gift certificate design
A good gift certificate design that is relevant to your business is very important to sell more gift certificates. People would be reluctant to buy a mediocre gift certificate to give to their friends or relatives. So one option would be to shell out a few hundred dollars on a good designer to create attractive gift certificates. If you cannot afford to spend that amount of money, or if you just want to test how well gift certificates would boost your business sales, consider buying some high quality templates from websites providing premium gift certificate templates.
Your gift certificates should be highly visible
Have you noticed how big stores always display gift certificates in premium locations? They’re always located close to checkout, so that each and every customer will notice them, and might be tempted to buy it. You should do the same: choose a prominent location in your store and display your gift certificates there. You need to setup such a location so that customers can not walk in and just pass through them without seeing them. You can experiment with different locations and different positioning and see what works best.
Another trick to make people notice it is to place some signage wherever appropriate: in a corner of your shop, or on your store window, say “We Have Gift Certificates” or “Gift Certificates Available”.
Gift certificate presentation matters
You can also make gift certificates more desirable by providing attractive gift certificate presenters, such as envelopers or gift boxes. You could even go more creative and create custom velvet bags. This will go a long way in convincing customers a gift certificate would make a great gift for their friends or relatives.
Ask people if they need it
A great selling tip is to ask customers if they’d like to buy a gift certificate while you’re processing their purchase. Don’t be afraid to ask for the business. You’ll generate more sales doing it.
Setup a direct mail marketing program
Send out a mailing to your customer base or a list of people who live in a 10 mile area around your business. Include a gift certificate in the mailing. Yes, you will have to offer some of your services for free, but you will get more customers and you will get to sell more gift certificates to them.
Remind people of gift occasions
It’s not only about Christmas and birthdays. Mother’s and Father’s day, Graduation, Wedding, Thank you Gifts are all occasions for which people might be enticed to buy gift certificates. Create flyers for each occasion and do offer different gift certificate themes with appropriate designs: a snowy countryside for Christmas, a wedding theme for wedding gift certificates, a graduation theme for graduation gift certificates etc…